Research and development strategies

Entering new markets unveils a wide array of questions to be addressed in the light of knowing fundamentals of new reference systems while positioning for success. As questions arise answers are hidden behind data and business intelligence waiting to be brought into a comprehensive analytical framework that serves to find an informed regional business acumen. Right decisions have to be followed by right marketing and price policies to sustain strategies for growth while developing human capabilities to sustain growth.

With an outstanding experience in research and organizational development at ICG we are delighted to support our clients with market research and analysis services tailored to address their specific needs while supporting strategic objectives. 

• Market research and analysis

• Business intelligence gathering and forensic services

• Target Search

• Organizational change

• Capacity building and intensive training programs

• Marketing Strategies and price policies design

• Branding and PR campaigns